Forum of Augustus

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The Forum of Augustus is one of the Imperial forums of Rome, Italy, built by Augustus. It includes the Temple of Mars Ultor.

The triumvir Octavian vowed to build a temple honoring Mars, the Roman God of War, during the battle of Philippi in 42 BC. After winning the battle, with the help of Mark Antony and Lepidus, Octavian had avenged the assassination of his adoptive father Julius Caesar.

He became the Princeps of Rome in 27 BC under the name Augustus, and planned for the temple to be built in a new forum named after himself. Augustus used social propaganda by continuing Julius Caesar’s will to create a Temple to Mars Ultor “greater than any in existence”, by placing it within the Temple, linking himself to his divine adopted father, obtaining a strong link to the Roman population through their love for the deceased dictator.

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